Despite our successes, we learned that pure music discovery wasn’t sustainable in the process, though, we had unintentionally put ourselves in the perfect position to form a record label. We earned our reputation in the industry by discovering and helping break some enormously influential artists ( Billie Eilish, LANY, Lorde, Two Feet, Yellow Days, Kygo, Chelsea Cutler, Tom Misch, healy, joan, VÉRTIÉ + many more). Since 2007, we’ve been finding, sharing, and working alongside many of music’s best new artists, whether it be through our record label (Dreams Never Die), our curation platform ( Before The Data, FKA Hillydilly), or other outlets. We’re a team of music lovers with a lifelong passion for unearthing the world’s best new talent. It’s a place where like-minded individuals can come together, pool resources, talent, and relationships to build a sustainable community where token holders can participate in the DAO’s cultural and financial growth. What is a DAO?Ī DAO (decentralized autonomous organization) is “an internet community with a shared bank account and cap table,” as put by Cooper Turley. If you would like to get involved, join our Discord Server here. In this post, we’ll explain who we are, what we’re building, why we’re building it, and how to get involved. Somehow she wears it like a natural, maintaining her integrity and never compromising her authenticity and honesty, no matter the setting.Ĭut from a very different cloth to the people now ranked as her contemporaries, Lorde has carved out her own space, one where her artistry will be able to grow and develop, as she continues on with this fantastic voyage.Dreams Never Die is an independent record label preparing to convert into a DAO, and we’re looking for early builders to join the team-especially those with experience in tokenomics and the broader Web3 space, but also artists, aspiring and established music professionals, fans, and anyone who resonates with our mission. Going from a first show in a tiny Auckland club basement, to a sold out American tour and top slots at the likes of Coachella and Lollapalooza in little more than a year - Ella has been subjected to the kind of attention and scrutiny that would phase even the most hardened showbiz veteran. She remains the same straight forward, unique, smart, spirited individual, who initially insisted on sharing her songs and thoughts with the world for free - and ended up on the cover of Rolling Stone, Billboard and Teen Vogue as a result. If success has changed her, it isn’t showing. From best kept secret to a decidedly different kind of international superstar in a matter of months, Ella had to decline the school ball, in favour of the likes of the Grammy’s (though she still wore her school shoes) where she was awarded Best Song Of the Year and Best Pop Solo Performance, The Brits (Best International Female Solo Artist) and a swag of NZ Music Awards. The release of her, by now ravenously awaited, debut album Pure Heroine, in September 2013, added further substance to the extraordinary success - scaling the US Top Ten, and once again amassing a veritable mountain of platinum sales around the world. Ironically Royals would also transform her from untypical observer to unlikely contender, and celebrity in her own right, as it took a 9 week residency at the top of the Billboard charts, and achieved multi-platinum success in a multitude of territories. ![]() With international deals in place even before local commercial release, the song sublimely captured the zeitgeist of 2013, and the oxymoronic nature of our celebrity fixated society. If there were ever any doubts, they were soon dispelled as Royals and the entire Love Club EP became a viral phenomenon, first in NZ, then all over. When she linked up with producer and co-writer Joel Little, she found a kindred spirit and a musical catalyst, who was able to help translate her razor sharp lyrics and melodic sensibilities into something truly special. Taken on by Universal at the tender age of 12, on the strength of an amateur video and some very good instincts, Ella spent the following years establishing and developing her craft, and finding her musical feet. The story of how a Kiwi schoolgirl concocted her own brand of sophisticated, observational and distinctive pop music, and took it to the world, has become so ubiquitous it has almost become a cliché - but it bears some repeating. Sufficiently well schooled in the principles to take pop music apart stitch by stitch, and re-assemble it to her own specifications, Ella Yelich has turned heads, defied preconceptions and made an indelible impression across the globe with Royals, Team and Pure Heroine. Bringing a touch of mystery, a pinch of hope and a heap of class in to a marketplace awash with brash ‘show and tells’, Lorde is a genuine, gentle phenomenon.
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